Clearbit: B2B Data Enrichment & Sales Intelligence
Clearbit provides B2B companies with real-time data to identify leads, enrich CRM records, and uncover hidden opportunities through website visitor insights and contact intelligence.
Key Features of Clearbit
Clearbit offers a complete suite of enrichment and intelligence tools that help businesses understand and target their ideal customers effectively.
Contact & Company Enrichment
Automatically fill in missing data for leads and accounts, including industry, job title, and company size.
Website Visitor Identification
Reveal which companies visit your site—even before they fill out a form—helping your team act on hidden intent data.
Prospecting Tools
Find new leads and companies that match your target audience using filters like role, industry, and location.
Real-Time Data API
Integrate Clearbit directly into your CRM and workflows for automatic data updates and live enrichment.
Intent & Scoring Signals
Identify which prospects are showing buying intent or visiting your site repeatedly.
Verified Data Sources
Clearbit aggregates data from verified B2B sources, ensuring quality and compliance.
Use Cases
Clearbit helps businesses optimize sales and marketing strategies with reliable intelligence.
Personalized Outreach
Use enriched lead data to send more relevant cold emails and increase reply rates.
CRM Data Enrichment
Automatically enhance Salesforce or HubSpot records with detailed company info.
Website Analytics
Track anonymous traffic to identify engaged accounts and refine marketing targeting.
Account-Based Marketing
Focus campaigns on high-value accounts using Clearbit’s firmographic filters.
Pros & Cons
Pros
- Accurate firmographic and demographic data
- Real-time API integration with major CRMs
- Powerful visitor reveal and intent signals
- Scalable for large sales teams
Cons
- Expensive for small businesses
- Some data may be outdated
- No public pricing transparency
Pricing & Plans
Clearbit’s pricing is customized based on data volume and integration needs. Enterprise plans include access to the full API suite and advanced analytics tools.
Custom / Enterprise
Contact Sales
- Enrichment, Reveal, and Prospector access
- Real-time API integration
- Dedicated support and onboarding
Frequently Asked Questions
Is Clearbit free?
No, Clearbit is a paid platform with enterprise-level plans. Some free trials may be available.
Does Clearbit integrate with HubSpot or Salesforce?
Yes, it integrates seamlessly with HubSpot, Salesforce, and other CRMs for automated enrichment.
Is the data accurate?
Clearbit aggregates multiple verified sources, but occasional discrepancies can occur.
Final Verdict: Is Clearbit Worth It?
Clearbit is one of the most powerful B2B data enrichment and visitor identification platforms available. While pricing may limit smaller teams, its precision, integrations, and reliability make it essential for data-driven organizations.
Try Clearbit